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Author Archives: Trushit Buch
Capture and Manage Sales Leads
Every sales lead, if rightly tracked and nurtured, can be a revenue generating opportunity. However, one must have the right process and tools in place to make sure [..]
Will Google enter CRM market?
Through the success of Google Apps, Google has has emerged as an enterprise apps contender. While their success to date has largely been with SMBs and early cloud [..]
Social-ized CRM. Is it actually Social?
If you live somewhere in the United States or south east Asia or for that matter India there’s a pretty good chance a member of Congress has been [..]
Patient Service Doesn’t Stop at the Hospital Door
Many healthcare organizations consider the lifetime value of their patient base as a primary financial lever in capital transactions and debt ratings. Healthcare is a zero-sum game because [..]
Customer Concerns for SaaS (Hosted/Web-based) CRM
We recently run a survey and asked 1000 randomly selected users what are their main concerns for SaaS(software as a service) CRM in general. As of the writing [..]
Just the Facts? Not Really
Many firms use analytics data inconsistently and rely on personal experiences when engaging customers. Asked to evaluate how well they use analytics to drive decisions and enhance the [..]
Medical Rep need to make most of face time with doctor
Does this sound familiar? “Ask your doctor if [medication name] is right for you.” The barrage of direct-to-consumer pharmaceutical ads and the availability of medical information over the [..]
Identify your need before investing in CRM
I often get asked or see on-line posts asking this question and people seem surprised when I, as an AquaCRM Evangelist, tell then that it can’t be answered [..]
How does AquaCRM stack up against sugarcrm?
In the LAMP based CRM world, there are 2 major players providing competing products: AquaCRM(www.aquacrmsoftware.com) and sugarCRM. Recently I installed and tested both of them in an effort [..]