Category Archives: marketing campaign

Interactive marketing campaigns, where personalized marketing communications respond to specific customer actions, far outperform traditional batch-and-blast campaigns. Why aren’t companies doing more of this?

Posted on May 4, 2010 by Trushit Buch | Permalink 6

The day will come when interactive marketing is the norm, and every company will need to execute interactive campaigns just to achieve parity with the competition. For now, though, there is a tremendous opportunity to differentiate your company, because few are executing an interactive marketing strategy effectively. The rewards are high for those companies who make moving to an interactive strategy a priority, and become a leader in their space by establishing a customer dialog. The customer loyalty they generate will pay dividends for a long time to come. Read more »

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