In a typical business environment, the sales operation is dealt with by spreading the total work load into sections and zones. Each section has in turn sales directors, managers and executives in charge of each zone. And based on various factors, sales targets and quotas are allotted to each zonal department. Forecasting provides a means for analyzing how each zone is performing with the allotted quota and thus gives an insight on what can be achieved in revenue.
Generate Effective Marketing Campaigns
- Plan marketing activities and develop campaign hierarchies by outlining the campaign objectives
- Define the campaign success metrics and measure the campaign effectiveness (ROI) by linking directly to the leads and opportunities
- Track all customer inquiries related directly to the marketing campaigns
- Track sales closures related directly to the marketing campaigns