Shipping and Transport

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The cyclical nature of the transportation industry has led many service providers to focus on short-term profitability – often at the expense of developing the customer loyalty that drives future growth. As many analysts bluntly point out, relationship-based marketing has been largely neglected across the industry. Yet, the principles of CRM work just as well in transportation as in any other industry.

AquaCRM can help carriers identify their most valuable customers and understand the factors that affect customer behavior, using them to create and sustain loyalty.