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Tag Archives: business CRM software
Capture and Manage Sales Leads
Every sales lead, if rightly tracked and nurtured, can be a revenue generating opportunity. However, one must have the right process and tools in place to make sure [..]
Just the Facts? Not Really
Many firms use analytics data inconsistently and rely on personal experiences when engaging customers. Asked to evaluate how well they use analytics to drive decisions and enhance the [..]
Medical Rep need to make most of face time with doctor
Does this sound familiar? “Ask your doctor if [medication name] is right for you.” The barrage of direct-to-consumer pharmaceutical ads and the availability of medical information over the [..]
Identify your need before investing in CRM
I often get asked or see on-line posts asking this question and people seem surprised when I, as an AquaCRM Evangelist, tell then that it can’t be answered [..]
How does AquaCRM stack up against sugarcrm?
In the LAMP based CRM world, there are 2 major players providing competing products: AquaCRM(www.aquacrmsoftware.com) and sugarCRM. Recently I installed and tested both of them in an effort [..]
Demystifying the ROI of CRM
The case of business improvement should drive CRM projects from day one. If you cannot quickly list the top-three improvements you expect to achieve by implementing CRM, you are making the error of looking to buy a solution before you find the problem. Reverse the order–first identify the problem, then find the solution–and CRM ROI will then become a much simpler matter. Read more
CRM Investments – Is it Justified?
AquaCRM can uncover opportunities for lower costs and higher revenues both by developing customer relationships that are more rewarding in every sense and by streamlining business processes so they are less costly, more integrated and more effective. Put simply, AquaCRM is directly focused on determining the best and most cost-effective way for engaging in a continual and profitable dialogue with your customers.
Sophisticated data collection and analysis techniques are not enough. Businesses must ensure that this sophistication translates to customer-facing documents if the full value of the mail channel is to be realized.
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6 Strategies to Conquer the Chaos
Most entrepreneurs start a business because they’re looking for freedom. More often than not, this dream evolves into a nightmare. All seems to be going smoothly — until [..]
Don’t Let a Weak Economy Go to Waste
Now is the time to re-evaluate pricing strategies, target the companies that are buying technology now, and invest in relationships with future buyers. Let’s look at pricing first. [..]